Linktree

What it is

Linktree turns one URL into a page of links: your shop, your latest video, your newsletter, every social profile you run. You drop it in an Instagram or TikTok bio once and add or reorder the links behind it whenever you want, without touching the platform post itself. Founded in 2016 by Alex Zaccaria, Anthony Zaccaria and Nick Humphreys, it now runs out of Melbourne with offices in Sydney, San Francisco and Los Angeles, and Linktree states it serves more than 70 million users worldwide.

Four tiers sit on top of that core idea. Free gives you the page itself: unlimited links, QR codes, embedded YouTube, TikTok or Vimeo video, social icons, and basic view and click counts. Starter adds more appearance controls and icons without removing Linktree’s branding. Pro is where the product turns into a marketing tool: branding removal, deeper analytics, scheduling, automation and ad-platform integrations. Premium exists mainly to zero out the seller fee.

Who should use it

Anyone whose bio link needs to do more than sit still: creators pointing followers at merch, a course or a newsletter signup, small businesses running a single storefront link, artists linking tour dates and streaming platforms. If you already sell digital products or courses through the page and the transaction volume is real, the tier you land on changes how much of each sale you keep, which makes this as much a payments decision as a design one.

What stands out

The free tier is not a stripped teaser. Unlimited links, QR codes, video embeds and basic analytics cost nothing, which is why so many casual users never upgrade. The tradeoff is the branding that stays on the page and the 12% cut on any sale, a fee that only drops once you pay for Starter or Pro (9%) or disappears entirely on Premium.

Pro is the tier built for people actually running a page as a business tool. Beyond removing the Linktree logo, it adds click-through rate, location, device and referrer breakdowns, link scheduling, Instagram comment and DM automation, and integrations with Mailchimp, Klaviyo and Zapier, plus Meta and TikTok pixel support for retargeting traffic that clicked through. None of that exists below Pro.

The November 2025 repricing is worth knowing before you commit. Starter, Pro and the renamed Premium tier all rose by 46 to 67 percent, and Linktree applied the new prices to existing subscribers at their next billing cycle rather than grandfathering them in. Capterra reviewers still rate the product 4.5 out of 5 across 108 reviews, with the recurring complaint being limited design freedom and a cluttered mobile admin app rather than reliability.

The verdict

Linktree earns its default status honestly: it works, most audiences already recognize the linktr.ee format, and the free tier is genuinely usable rather than a lead-gen trap. What it is not, anymore, is the cheap option. A 2025 price hike pushed the plan that removes its own branding to $15/mo, and the seller fee on Free and the lower paid tiers means anyone moving real money through the page is paying twice: a subscription and a cut of every sale.

Skip it if your bio link only needs to be a static list of profiles and stores you don’t run yourself. Plenty of free competitors handle that without a branding tax. Keep it if the audience recognition and the Pro-tier automation and analytics are worth paying for, but check the fee math on your actual sales volume against Premium’s flat rate before assuming a cheaper monthly plan is the better deal.